It might be intimidating, to begin with digital marketing. Trying to understand the many terms used in digital marketing when you have no previous internet marketing expertise is no simple undertaking.
Given email marketing’s widespread use, many organizations are curious about it and how it ties to digital marketing in general.
Many people also wish to understand the distinction between email marketing and digital marketing.
Simply explained, email marketing is the act of sending emails to a big number of email to SMS subscribers to advertise your company. On the other hand, email marketing is only one kind of digital marketing that falls under the umbrella phrase of “digital marketing,” which is quite wide. To put it another way, email marketing “belongs” to digital marketing.
Social media, search engine optimization, paid social media marketing, pay-per-click advertising, video marketing, and SMS (text messaging) are just a few examples of additional digital marketing platforms.
Definition of Digital Marketing
Digital marketing is the practice of promoting your brand and company through the Internet and other digital communication channels. Online marketing is another name for digital marketing.
In a nutshell, digital marketing initiatives often appear on desktops, mobile devices, and tablet PCs. A digital marketing campaign creates from anything, such as an internet video, display advertisements, and social media updates.
Traditional marketing and digital marketing are often contrasted. The method of delivery of your marketing campaign is the primary distinction between the two. Print advertisements, billboards, and direct mail are all examples of traditional marketing. Despite the fact that TV is a digital medium. TV advertisements are still seen as a component of conventional marketing techniques.
Although research tends to favor digital marketing in this area, traditional marketing still has a place in the lives of consumers. 31% of adult Americans are online virtually continuously, while 85% of Americans use the internet every day, according to the Pew Research Center.
Digital marketing further depends on your regular usage of the Internet to connect with you. Retargeting is a term used to describe this and is not a recent idea. Digital marketing, on the other hand, deftly exploits it by discretely integrating marketing messages into every digital channel.
The Various Digital Marketing Forms
Various tactics are used in digital marketing. Several well-liked forms of digital marketing include:
Search engine optimization, or SEO, is the process of improving the search engine rankings of your website and content, such as blog articles.
SEM, or search engine marketing, is the practice of promoting your goods and services via paid advertisements that show up on search engine results pages.
Social media marketing entails promoting your company on sites like Facebook, Instagram, LinkedIn, and others.
Sponsored social media marketing is promoting your company via paid advertisements on numerous social media networks. Among the alternatives are Facebook and Instagram advertisements, Promoted Pins on Pinterest, Linkedin ads, and Twitter ads.
Utilizing videos in your marketing initiatives is referred to as video marketing. Videos may be short or lengthy, and they can be used to market your goods and services while enhancing client relations and brand recognition.
Sending promotional campaigns or transactional communications through text messaging is referred to as SMS marketing.
Of course, email marketing must not be forgotten, but keep in mind that you may successfully use email marketing on its own without the assistance of the other digital marketing tactics outlined above.
Digital Marketing’s Advantages
You can reach a considerably wider audience with digital marketing than with conventional marketing, which is one of its main advantages. There are a few other advantages to think about, though:
Cost-effectiveness: If you place an advertisement in your neighborhood newspaper, it will “expire” as soon as a fresh issue is printed. This implies that you must regularly renew it at a high cost. However, a blog article you published last month may still be sending you visitors years from now.
A greater understanding of your customers’ tastes is possible because of the easier personalization provided by digital marketing’s reliance on user data collection. You may then design highly personalized marketing strategies that your clients can quickly identify with. Additionally, it’s simpler to close a deal when your marketing is personable.
Real-time interaction with consumers: As part of your marketing plan, you have the potential to interact with your customers in real-time with each social media post and even each email you send.
Quantifiable outcomes – Lastly, technologies like Google Analytics make it much simpler to monitor the performance of your digital marketing activities.
Email marketing definition
A kind of digital marketing called email marketing makes use of emails to advertise your goods and services. Email marketing may contain highly focused emails like promotional or launch emails in addition to more relationship-building communications like newsletters.
In 1978, the first email marketing campaign was launched, and with only 400 members, it generated $13 million in sales. Email marketing has gained enormous popularity since then and continues to be one of the few digital marketing channels with the greatest return on investment as the Internet has developed.
Numerous guidelines that must be followed while sending out email campaigns have also been established as a result of the increase in the popularity of email marketing. This covers the more recent EU GDPR regulation, the UK’s Data Protection Statute, and the 2003 CAN-SPAM act.
Various Methods of Email Marketing
Email marketing may be done in a variety of ways
Email marketing that you generally send on a regular basis are called newsletters. Newsletter content may take many forms, from giving links to your most recent blog post to highlighting what’s new in your shop. With the aid of these emails, you may continue to develop the “know, like, and trust” factor with your leads. Statistics on newsletter emails demonstrate further advantages.
Sending a promotional email is what you do when you want to advertise a certain program, service, or item. These are often one-time, urgent communications that may boost your sales. In certain circumstances, you may even provide your members a unique coupon code to use while making a purchase.
Transactional emails make it easier to communicate about business dealings. This includes emails with transaction confirmations, updates on order processing, shipment alerts and updates, refund updates, and similar communications.
Email series for lead nurturing
When a lead or new subscriber initially joins your list, you should send them a lead nurturing email sequence, which is a collection of 5-7 emails. To help your leads get more comfortable with your brand, you usually stretch this out over a week or more.
Send out email campaigns
Last but not least, launch email campaigns are a set of emails you send when you introduce a new product or service. It may consist of only three to five emails, but it could also go on for a while. It’s delivered throughout your launch time with the intention of generating interest among your audience and persuading them to buy.
Email marketing advantages
Email marketing offers a unique mix of advantages and benefits. The most prominent advantage is the excellent ROI of email marketing initiatives. A 2015 research found that email marketing may produce $38 for every dollar invested. Another advantage of email marketing is that:
Drives traffic to your website – By including links to your website, goods, and blog articles, you may encourage more website visitors by having them click on them.
leads to sales – are there any upcoming holiday sales? Share the information with your subscribers and provide a coupon code to entice them to buy.
Customer loyalty – You can nurture your leads and subscribers with email marketing at every step of the customer journey. Email assists you in converting site visitors into devoted clients, from customer onboarding through retention.
You decide exactly when your subscribers receive your email because, unlike social media, you own your email list. You can carry your list with you and always have a direct channel of connection with your clients, which is more vital than worrying about algorithms.
Targeted campaigns: You may segment and classify your subscribers on practically any email marketing platform. In order to improve open, click-through, and conversion rates, you may utilize this information to create campaigns depending on the recipient’s interests.
By now, you should be aware of the distinction between email marketing and digital marketing.
Email marketing can and should be a component of your overall marketing plan. The other channels suggested in this article should also be used, however. In the end, email marketing is useless if no one visits your website or landing page.
Other digital marketing techniques are helpful in this situation. To increase traffic to your website and landing pages and take use of all the advantages email marketing has to offer, use social media, SEO, paid advertisements, and the other strategies discussed in the article.