If you’re job hunting these days, you might need more than a paper resume. Graphic designers and other creative types have been using personal websites for years. Now, the trend is becoming more mainstream. There are at least two reasons behind this. The growth in remote and hybrid work makes online communications more important. At the same time, simple templates make it easy for anyone to produce a professional looking site without having to go to coding camp or art school.
Impress your next employer with an amazing showcase of your unique qualifications. Learn how to create and promote your personal website.
Creating Your Personal Website:
- Optimize your introduction. Hiring managers want to figure out what kind of employee you’d be without having to spend a lot of time reading. Start with a strong summary that conveys your personality and major achievements in just a few sentences.
- Focus on visuals. Photos, icons, and formatting make your website more attractive. Take pictures and browse online for free stock photos. Even infographics can be easy with software like Google Charts.
- Include a headshot. If you don’t want to pay a professional photographer, be sure to use natural light and a neutral background. Smile and wear something classic in dark or neutral solid colors.
- Provide work samples. Depending on your line of work, you might feature articles you’ve written or case studies of successful projects. Testimonials are valuable too, because what others say about you can be more persuasive than what you say about yourself.
- Use tabs. What if your work involves several different areas or you have a side gig? You may still want to use a single website with separate sections for each line of work.
- Check contact information. How do you want others to reach you? Consider using a contact form instead of posting your cell phone number or home address online.
Be authentic. Try to let your individuality shine through, while still being professional. Mention your volunteer work or interesting hobbies.
However, if you need a professionals to handle it for you, you can always count on us.
Promoting Your Personal Website:
- Learn SEO. How can you attract potential employers and other visitors to your website? Study and apply some basic search engine optimization. For example, research industry keywords and use headings and subheadings. You can find free SEO courses online from reputable organizations like HubSpot.
- Sign your emails. Maybe you’ll want to include your website in your email signature. For extra impact, put your headshot in too, when appropriate.
- Write a newsletter. The traditional newsletter is still an excellent way to stay in touch. Make it interesting and useful and provide an easy way to opt out.
- Update regularly. It’s easy to keep your website current, unlike outdated resumes that end up in the recycling bin. Post major changes promptly and start a folder for material you might want to add later, so you’ll remember it for future editing sessions.
- Perform analytics. Studying your data will help you to evaluate your efforts and make changes as needed. Many website building and hosting companies have analytics built in to help you measure things like unique visitors and traffic sources.
- Build your brand. Think about how your personal website fits into your online presence and your overall efforts to position yourself professionally. Maintain a consistent tone. Audit yourself occasionally, including your social media pages, to see that you’re projecting the image you have in mind.
A personal website could make your next job search faster and more successful. It’s one more tool that helps you stand out from the crowd and show an employer how much you have to offer.
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Enhance Your SEO
It is your decision to promote your business and help it survive. Despite all the difficulties and challenges happening around us, blogging improves your Search Engine Optimization (SEO). It does that by implementing keywords and popular search phrases about your company and services, increasing website traffic. Blog articles with targeted keywords and search terms related to your business represent an opportunity to connect with customers and bring visitors to your website. It is one way to attract readers and encourage them to have a look at your business, which might end up generating sales.
Nowadays, over 600 million blogs on the internet, which means the competition is high. Your content has to be unique and outstanding to attract visitors to your website via blog articles. Furthermore, it must be SEO-friendly to maximize the benefits. You don’t have to worry about writing SEO content for your blog articles because you can hire a professional content writing service to cover that for you. We at Pixel Perfect provide optimized blog articles to our clients from a wide range of industries.
Convert Website Traffic into Sales
As a result of improving SEO and achieving website traffic accordingly, you will get the chance to convert that traffic into leads. When your website visitors read your blog about your business, products, or services you provide, they will learn about the advantages you offer, encouraging them to question it. Here comes your role in achieving this; writing a blog about your business is not enough, but you should be keen on adding hidden promotional sentences. It will draw attention to your work and push site visitors to take action. According to Research Gate, B2B marketers using blogs generate 67% more leads.
This way, blogging becomes similar to advertising. For example; If you own a shoe store, and you have sports shoes with distinctive features such as a medical pad comfortable for the feet and suitable for running. You can take advantage of this feature with certain content. It could be about the benefits of wearing comfortable shoes while running, or maybe the risks of not taking care of your feet while playing sports. You can also apply discounts or invitations to promote your blog.
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