How To Use Online Reviews Effectively Through Web Design

The majority of individuals read online website reviews and place equal confidence in them as personal recommendations.

Customers rely extensively on company and product reviews to verify a purchase decision they have made or are about to make. Thus making online website reviews an increasingly persuasive tool. It’s basic social proof psychology at work, where the comments of other customers are more credible than the business’s own. Therefore, companies should devote more time and resources to gathering reviews. There are various custom web designs London that can help you with this concern.

However, displaying these reviews is a different thing. Consumers despise brands that are too promotional, so flaunting your great evaluations at every opportunity will undermine your business. How therefore can you properly present internet reviews without being too self-serving? Using innovative web design.

In this article, we will discuss how to thoughtfully and strategically promote your product reviews or that one excellent customer service review to leverage the power of reviews. Before that, it is important to know how to collect online reviews.

Utilize a Platform to Collect Customer Reviews

Many UI designs feature unique feedback forms to ask web visitors to give reviews and boost the number of corporate reviews easily. It features a built-in solution for automatically accumulating Google reviews, Yelp reviews, and Facebook reviews, with the option to display widgets with positive customer feedback.

“Leave a Review” Button

The WordPress website design services allow you to develop and place a “Leave a review” button anywhere on your website to begin gathering consumer feedback. This allows you to invite website users to submit a review for your business or a specific product by clicking the button. After clicking the button, your website visitors will be taken to a review submission form where they may select the number of stars and write a review for your business or product.

A Floating Popover

You can replace a button with a floating popover that appears at the bottom or top of your website. This will display the most recent reviewer and, when clicking, will open a pop-up form where site visitors may simply leave a review. Look for a popover in the left-hand corner of our website to see it in action.

Include a Feedback Form

In addition to gathering reviews on review websites that are relevant to your website, it is highly vital to acquire feedback on your website directly from users. The usage of a feedback form, which is both simple and practical, is an excellent approach to collecting the ideas, opinions, and comments of current and future consumers. If you want to learn more about the experience that your customers had with your company, you can easily do so by adding a feedback form to your website. Moreover, beginning the process of gathering not just a large number of reviews but also more recommendations and specific comments.

Authenticate Reviewers

Authentication of reviewers is one of the primary concerns about the relevance of online reviews. The testimonies posted on websites lack credibility, as the sources from which they were compiled are typically disorganized. Using the review collection form for custom site design, your reviewers will be prompted to submit their reviews by connecting their Facebook accounts. 

Link to The Review Form

If you’re in a hurry to gather feedback, provide the link to the review submission form and ask your audience to fill it out and send it in.

Ways to ask your clients for feedback are listed below.

  • Email the link to your direct clientele.
  • Share the article’s URL on your various social media accounts (Facebook, Twitter, LinkedIn)
  • Include the URL in online and offline ads
  • QR codes can be made by clicking here.
  • Place the touchscreen with the form on it at your shop, restaurant, or other establishments

Using Online Reviews to Showcase Your Services

A fine balance must be maintained when it comes to displaying your internet reviews. On the one hand, you should promote the reviews you receive to demonstrate social evidence. On the other hand, you should avoid appearing boastful and too promotional. Fortunately, this equilibrium can be attained through innovative site design. Here are some strategies for doing that:


Customer testimonies are probably the first thing that comes to mind when you consider user reviews. Customer testimonials are firsthand comments from past consumers discussing their experiences with a product or company. They are among the most common kind of evaluations since they often demonstrate (rather than describe) good client experiences. Authenticity is key when using consumer testimonies. Many website design businesses create bogus profiles and testimonials, which repels clients. Make sure your testimonies are:

  1. The customer’s photo
  2. Rank and affiliation
  3. Website or case study link

Client Highlights

Using customer highlights is another effective method for showcasing online testimonials on your website. They are a sort of client testimonials in which individuals relate their own experiences with your product or service. Most customer highlights are communicated via video, sometimes in the form of client interviews, to make the contact feel more intimate.

Because they are communicated via video, client highlights are effective. According to statistics, 84 percent of consumers have purchased a product or service after seeing a promotional film. In addition, the addition of aesthetic components to a website offers an additional eye-catching feature to increase exposure, hence increasing the possibility of a click.

Featured Reviews

Using WordPress website design services, you may increase the effect of a review by adding a link to a client’s website or the online review website. This enhances the visibility of your reviews by improving their structure and making them simpler to index and crawl. Now, they will appear on search engine results pages (SERPs) anytime your website is displayed in search results.

Review Badges

Do you wish to acquire product evaluations on your website in a less obvious manner? This is possible through review badges. You may choose to add review badges that connect to review sites such as Yelp, Better Business Bureau (BBB), or Google instead of the real reviews.

One advantage of linking to review sites using badges is the option to tailor the badge’s design to your website’s look. This allows you to include the badges as trust signals and use the value of reviews without taking up excessive space on your website. And here is how you may obtain product reviews on your website while minimizing page space.

Website Widgets

Website widgets are a sort of reputation management software that may be used to show evaluations without altering the website style. They appear as floating buttons on your website, which may be clicked to show reviews anywhere on your site. 

If you want to show an aggregate of all online reviews anywhere on your website, all you need to do is learn how to create a widget. Using a simple website widget, you may display Google, Facebook, and BBB reviews anywhere on your website.


To answer your question, the short answer is yes. The overwhelming majority of people support this idea. Having them as part of your marketing toolkit is one of the smartest things you can do. Displaying your product reviews in a business environment that is driven by reviews might tip the scales in your favor. Furthermore, encourage more people to purchase from your company. However, it is essential to utilize them in a planned manner to avoid a detrimental effect on your internet image. You need to find a happy medium between bringing attention to the feedback that you’ve received and being as genuine as you possibly can. And that is precisely what we wished to do through the medium of this article.

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