PPC Advertising & Google AdWords

PPC Advertising & Google AdWords

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as “banner” ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models.

However, websites can offer PPC ads. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list that has been added in different ad groups, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.

In other words, if we want to achieve proper visibility for my website or any other web resources then we need to get it done through SEO but it takes long process where a long timeframe is required. Opting for PPC Ads can provide you a quicker visibility and that too targeted on the basis of native and textual targeting.

The best platform to use PPC ads is Google AdWords !!

Google AdWords Overview :-

Google AdWords is a marketplace where companies pay to have their website ranked at the top of a search results page, based on keywords and other native targeting options.

Get started with AdWords :-

Before we get started with creating various campaign to achieve our various objectives We first need to understand the basic terms used in AdWords along with complete AdWords setup process.

  1. Keyword :- Whatever we search as our query on a search engine is known as Keyword.
  2. Targeting :- The method you choose to select you potential market to show your ads in , is known as targeting.
  3. Bid :- It is the maximum amount you want to pay for a single click on your ads .
  4. Budget :- The maximum amount you want to spend in a day for your ads.
  5. Landing page :- The Final page where anyone will be sent when they click on your advertisement .


How to Setup AdWords Account: –

  1. Go to https://adwords.google.com
  2. Click on start Now Button
  1. In the Next Step Click on “Skip the Guided Step
  1. Now, Complete the details form. And click on save and continue.

Now you are all set to Start using AdWords Account.

Understanding AdWords Account Structure: –

The complete AdWords operations is divided into three Phase i.e.

Campaigns< Ad group <Ads.

Campaigns: –  An AdWords campaign is usually composed of several ad groups. Each ad group serves different ad texts based on the type of keyword a user may type into Google’s search engine. Common ad campaign groupings include geography, device segmentation, and product type.

In other words, campaign is Ad type we want to create on the basis of Different targeting methods and placement as well.

Types of campaigns available in AdWords: –

  1. Search Network with Display Select

This type of campaign will help you promote your business ad online at different websites and take it into the reach of online customers. Moreover, it allows you to check how your ad displays over the web or make it more influential to attract visitors towards it.

  1. Search Network Only

In this type of campaign, your ad appears near Google search as well other sites. It helps your ad to be clicked easily whenever its related keywords will be searched by the online visitors. Your ad containing same keywords will appear first on the Google search.

  1. Display Network Only

It is a perfect ad campaign that helps to display your ads on different websites and apps, whenever related keywords will be searched by online visitors. 

  1. Shopping

This ad campaign is designed to promote business online and increase traffic as well as generate leads for it. This campaign will benefit you more leads, traffic for websites, better display of ad, and good conversion rate.

  1. Video

Video campaign allows you display video ads for your product or service. Probably, you can run ad campaign on YouTube that will help you display it across the Google Display Network.

  1. Universal app

Universal app campaigns help in simplifying the whole business and make it suitable to promote on Android or iOS apps. Thus, supports to the Google’s finest properties like Play, Search, YouTube search, and so on

Ad groups :- An ad group can be compared to a ‘folder’ within an Google AdWords or PPC advertising campaign. It usually contains related keywords or phrases with multiple match types, as well as one or more advertisements, negative keywords, placements, topics and/or target groups.

In other words ,Ad group is component in AdWords where we select the targeting for our ads.

Ads :- This is the final creative which we are going to show to our targeted audience through our campaign.

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