With Twitter’s large user count and diverse content, it is no surprise that brands have started incorporating it into their marketing campaigns. One such strategy is to embed custom Twitter feed on the website.
Brands spend a lot of time developing successful and engaging websites. They incorporate user-generated content, news updates, fun activity content, and much more in their campaigns to grow their reach.
This may sound a little difficult to maintain. However, keep reading the blog to understand how effortless this strategy is.
Why Embed Twitter Feed On The Website?
Twitter is used by 330 million active users making it one of the most attended social media platforms. People use this platform to keep a track of what is happening around the world. With such a vast user base, it’s not an astounding factor that this platform contains diverse content.
From business updates, blogs, experiences, and news, to fun, and entertainment. Twitter has it all. It is browsed the most amongst other social media platforms and is capable to influence a lot of people.
Embedding Tweets on your website can help you improve your marketing campaigns and ensure maximum customer engagement and sales. Embedding Tweets on your website holds the ability to attract visitors. By highlighting reviews to flaunt the professional yet personalized interaction you have with your customers.
With the enhanced visual appeal, you develop first a brilliant first impression. User-generated content on Twitter is highly engaging eventually reducing your bounce rate, building trust, and offering an outstanding website experience.
How do embed Tweets on the website?
Let’s learn the various methods of embedding thoroughly.
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Social media aggregator platforms
Social media aggregator platforms like Twitter offer effective and easy processes to develop impressive widgets. These platforms develop a code that is compatible with any website building platform, giving you the bandwidth to take up these platforms without any hesitation.
Just follow these easy steps to curate Twitter content.
- Log in or sign up to your social media account. Click “Add social feeds”
- Choose Twitter as your source platform among the 20+ platforms provides. To add feeds choose the desired connection type from various choices like Hashtag, handle, mention, geolocation, list, favourites, etc. and tap on the “create feed” button on the bottom right.
- Customize your widget using the design feature. You can change the background, add CTA, and card style, use custom CSS, add an on-site uploads feature to allow your visitors to directly upload reviews on the website, and much more.
- Moderate your widget content using the profanity filter and eliminate any unwanted or irrelevant content. You can highlight the best tweets by pinning them on top.
- Click on the “Publish” button and choose your website building platform from the various options like HTML, WordPress, Wix, Shopify, Squarespace, etc.
- Adjust the width and height of your widget as per your website requirements.
- Copy the embed code generated by the aggregator platform.
- Paste this embed code in the body section of your website backend.
Wasn’t that easy? Create stunning widgets easily, efficiently, and effectively to embed on your website. Take full advantage of the analytics feature to understand your user behavior and develop the widget accordingly to get maximum results and make this strategy a success.
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Twitter self embed
Twitter allows users an option to embed posts directly from Twitter on their website. Users can simply visit the required post and paste the copied code into their website backend. This feature is undeniable a trusted one and can be used without any hesitation.
However, this way users can only embed one post at a time as Twitter does not allow users to embed multiple tweets in one go. Let’s see the process in detail.
- Visit the tweet you wish to add. Click on the three-dot menu in the top right corner.
- Choose “copy link” from the pop-up list.
- Open the Twitter embedding tool and paste the URL in the blank space provided.
- Copy the code generated by the tool.
- Paste it into your website backend in the body section of the web page you wish to embed the tweet.
Well, that’s pretty much it. This feature as trustworthy as it is comes with its own set of drawbacks. You cannot customize the post, there is no flexibility over the content, you cannot moderate the tweets, and you cannot flaunt much creativity.
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WordPress Plugin
Approximately 76.5 million websites are made on WordPress making it one of the most used website building platforms. Developing responsive and innovative websites on WordPress is extremely easy and does not require any technical expertise.
To embed a Twitter feed on your website, the WordPress plugin is the most popular method. WordPress plugins help you develop, customize, and integrate your Twitter feed on your website effortlessly.
Simply download the Plugin, navigate your widget and paste the copied code into your website backend to activate the plugin on your website. With its smooth and powerful features, it is the most influential and preferred method for marketers.
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Important: Analytics feature offers valuable insights about the user behavior on the widget and helps develop a better widget every time they visit. You get insights about the number of visits, no. of impressions, and much more.
Wrapping up!
Twitter has emerged as a diverse and most looked-up social media platform. Users trust Twitter and look for authentic content. By aggregating a Twitter feed you are not only attracting visitors but also improving your engagement and conversion rates.
Social media aggregator tools can be your best bet in developing impeccable widgets to embed on the website without any technical knowledge.
Users rely on authentic content and Twitter is a hub for UGC. Aggregating and embedding a Twitter feed on the website is the best way to attract users and boost engagement. Apart from social media aggregators, you can use WordPress plugins to embed a Twitter feed on the website.
You also have an option to embed directly from Twitter, simply go to the post and copy the embed code, paste this code into your website backend. You can embed single posts or Twitter lists directly from Twitter.
