Top 8 Social Media Statistics You Must Know


Did you realize that every second, 11 new people join  It’s safe to say that has become an integral part of people’s daily lives worldwide? Paying attention to yearly data is one of the most acceptable ways to obtain insights into your strategy. 


1. How many people use social media?

According to the most recent statistics, there will be 3.78 billion users globally in 2021, and this figure will only continue to rise in the coming years (Statista, 2020). As it stands, this translates to roughly 48% of the world’s current population.

One of the reasons for the growing use of is that mobile capabilities for users are constantly developing, making it easier to access  from any location.


Some Exclusive facts on different social media platforms –


a) Facebook – Monthly active users are 2.89 billion.


b) Instagram – It now has over 1 billion monthly active users, an increase of 42.86 percent from 700 million in 2017.


c) Twitter – 145 million people use the site daily.

500 million tweets are sent per day, with 6,000 tweets being sent every second.


d) LinkedIn – There are over 706 million users on the network.

LinkedIn has 30 million enterprises.

Customers have been acquired by 45 percent of marketers using the platform.


e) Pinterest – Pinterest has a user base of 300 million people.

Females account for 71% of Pinterest users.

77% of weekly pinners have discovered a new brand or product on the platform.


3. How much time do people spend on social media?

We’re all steadily becoming Internet and addicts in this day and age. We use automated tools like essay typer, plagiarism checker, paraphrasing tools to craft well-organized content and use to distribute it. 

According to the most recent figures from 2021, each person spends an average of two hours and 25 minutes per day on  (Data Reportal, 2021).

As becomes more intertwined with our daily lives, it opens up many chances for businesses seeking to reach out to their target audience via marketing.


4. Social media marketing

The tsunami of marketing is being ridden by brands. 


For all the right reasons, brands continue to use in their marketing plan. They’re experimenting with everything from influencer marketing to story commercials. Brands may use to get low-cost marketing, communicate with their customers, and establish brand loyalty. 


5. Customers are using social media

This figure demonstrates that expands in terms of reach and impact.. That’s why having a strong online presence across various platforms is critical. The goal is to figure out which  platform your target market uses the most and how to maximize its use.


6. Influencers help build trust

Influencer marketing is quite popular right now. There are several reasons brands are increasingly relying on platforms for marketing. First, consumers rely on influencer recommendations on to help them make shopping decisions in 49% of cases (Fourcommunications, 2018). This suggests that if consumers trust an influencer’s advice, they are more likely to acquire the goods. This social media statistic demonstrates how marketers may leverage influencers’ power to reach out to their customers.


7. Social media users via mobile

The demand for mobile-friendly material on sites is skyrocketing, which is understandable. 91 percent of all users use their mobile devices to access networks. . Mobile-friendly interfaces are the way of the future, and if you’re marketing online, make sure your content and layout are mobile-friendly as well. People carry their iPhones with them wherever they go. If you want to be reachable, you must consider mobile.



8. Instagram reels usage

On Instagram, stories are a big deal. They allow you to share your day’s events without saving them to your profile.

You can do a lot to make your Instagram stories more engaging, including adding questions, polls, and entertaining stickers or music to make your material stand out.


Parting words,

As these marketing statistics show, different platforms can be used for various objectives. First, you’ll have to decide which platform has the people you want to sell to, which will help you create your marketing strategy. Next, use these statistics to better understand the world of  and how to get the most out of these tools.

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