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What is the Most Important Quality of a Keyword?

Your SEO keywords are the words and phrases in your website content that allows visitors to locate you through search engines. A search-engine-optimized website “speaks the same language” as its prospective visitor base, including SEO keywords that assist connect searchers to your site. If you’re new to PPC, you need to select the most relevant keywords. You don’t want to alienate site visitors by choosing irrelevant keywords. There are a few other aspects to consider when selecting the best keyword. Read on to learn about the four characteristics of a keyword.


First, keyword relevance refers to how closely the keywords match users’ interests. A keyword can be considered Relevance, Above Average, or Below Average based on its match with the query. Relevant ads convey what they can offer potential customers, have a compelling call-to-action, and appeal to users on various devices.

The headline for a TV ad may include the brand name and model number, with a compelling ad copy. While optimizing ad copy to match the keyword is possible, this can be a time-consuming process. Feed-driven search ads can help achieve granularity. However, you’re can use the Feed-Driven Search Ads tool to refine your keyword list. Visit and get more ideas about keyword research.

Ad relevance

One of the essential qualities of a keyword is its ad relevancy. The more relevant a keyword conveys the message, the more likely people will click on it. Hence, ad relevance is vital, and the best way to achieve it is to tailor the ad copy to fit its audience. While this can be a time-consuming process, tailoring ad copy is an excellent way to improve the quality of your ads and increase your click-through rate.

Ad relevance refers to the match of the ad to the keyword. It can be either Above Average, Below Average, or Average. A good ad is relevant, telling the potential customer what value the business offers, having a compelling call to action, and appealing to users across devices. Conversely, a poorly optimized ad will not be relevant and will have a low-quality score. For this reason, ad relevance is significant to SEO.

Bid level

For beginners in PPC, manual bidding is the most straightforward way to bid for a keyword. Manual bidding means that advertisers set bids manually on a keyword level. Although this is an easy process, manual bidding may not be ideal. The amount of time needed to analyze the performance of keywords and change bids can detract from other tasks. In addition, it may take a lot of your time to review the keyword results, which is not always an option.

You can improve your keyword quality score by researching your competitors and the competition. It’s important to know that impression share affects your quality score, so it’s worth paying attention to this aspect of keyword research. If your competitors’ bids are too high, you’ll likely be spending more than you need to. Furthermore, you should keep in mind the history of the keyword. This way, you’ll know whether the keyword is still relevant and profitable for you.

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