There are often too many responsibilities to manage when accounting for small companies with online stores.
Every sale comes with the responsibility of not just sending the package and keeping track of the seller’s charges as well as updating inventory numbers and processing refunds.
Controlling your finances by hand may initially be a good idea but once business starts to grow then it’s time to look at ways to integrate shopify hubspot integration with accounting tools will help you save time and accurately record each sale in your accounting.
Why Shopify?
Shopify has more than one million small business owners in more than 175 nations. Some of these stores aren’t so small now.
Brands such as Gymshark, Fitbit, and Kylie Cosmetics made their debut on Shopify and continue to operate their businesses through Shopify as their platform.
As a SaaS system, shopify and hubspot provide the tools for small-scale businesses to set up an online store in any part of the world, and at a low cost.
They assist in each aspect of business, from creating a product marketplace, creating invoices, distributing refunds and many more.
Another benefit of Shopify Shopify is the integrated integrations it has to Facebook, Instagram, and Twitter so you can have immediate access to advertising your business through social media.
There’s also a complete Shopify App Store that includes hundreds of integrations with apps for finance, product sourcing Web design.
What Are The Advantages Of The Benefits Of A Shopify Or Accounting Software Integration?
The most important factor in solving the problem of any integration is to eliminate the manual effort and human error that may be associated with it.
It’s possible to set up an online storefront on shopify and hubspot integration and manage all your finances on your own however, if you’re planning to grow and integrate the platform with other applications that are essential to your business will be the initial step.
When your business is growing all sales and fees that are associated with it will transfer and sync to your accounts independently. This reduces time and allows you to have a comprehensive overview of the exact figures of the performance of your business in real-time.
If you’re an owner of a small-sized business on Shopify then you can use the Shopify App Store is an ideal place to find apps that meet your requirements.
5 Reasons Why Marketers Should Connect To Hubspot Ecommerce Site To Hubspot
It’s no secret to anyone that online shopping is fast becoming the preferred shopping option of choice for shoppers with more than 4.2 trillion dollars’ worth of sales anticipated through online retailers at the end of 2020.
Furthermore, it’s predicted to hit 6.5 trillion dollars in 2023, with more than 2.1 billion shoppers shopping online in 2021, as per the report from shopify and hubspot integration.
It’s a profitable market that has a lot of potentials. It’s crucial to make use of the data that we have in our eCommerce databases in order to improve our marketing efforts to the fullest extent. In this post, I’m going to go over five reasons why you should think about linking your store’s online shop to HubSpot.
The Reasons Are:
- Improve your email marketing and automation efforts.
- Know the behaviors of customers and buy habits.
- A report on how marketing activity can help generate revenues.
- Utilize CRM data to build audience segments for ads to be re-targeted.
- Support customers at your site by using live chat and bots.
I’ll also share several of the sought-after integrations that are available in the App Marketplace of HubSpot that allow you to connect your store with your website.
Before we get started I’d be happy to explain briefly why I wrote this piece. Before joining HubSpot I spent two years working as a Web developer for the payment gateway located in Dublin, Ireland. While there, I was introduced to all aspects of eCommerce and soon began to be a fan.
Now Let’s Take A Look At The Subject In More In Depth
1) Improve Your Marketing And Automation Strategies
Are you currently engaged in any kind of automation or marketing via email using your eCommerce information?
Maybe you’re facing difficulties and/or you’re looking for ideas about how to fix this. If that’s the case, then what I’m about to talk about in this article can be helpful to you.
In its most basic form, HubSpot offers marketers the option of using email as a marketing device they can use to send out personalised emails for specific groups of people.
But, you can do even more with HubSpot workflows to develop parts of automation that operate in the background in order to ensure that things are running without a hitch and enable you to concentrate your attention on your other responsibilities of the day.
I’ll go over some of the intriguing ways that HubSpot workflows can be beneficial from an eCommerce viewpoint. It’s important to know that to utilise workflows that involve contact you have to possess a professional marketing license. To be able to use workflows based on deals you’ll require an official sales license.
1.1) New Customers/First-Time Buyers
If you entered the shop, placed a purchase, and nobody (not just the cashier) thanked you, I’m sure that you’d feel quite miserable, wouldn’t you?
The eCommerce industry is not any different. It’s essential to thank those who complete a purchase or who welcome new customers.
1.2) Re-Engagement With Inactive/Low Volume Customers
Have you ever encountered problems with customers who were once very active in the purchase process and seemed to disappear from radar, and possibly lost the interest of your customers?
Ideally, we’d prefer to provide them with a pleasant reminder of your business or encourage customers to return. Utilizing a deal-based workflow you have the ability to do this!
1.3) Notifying Customers Who Had Abandoned Carts
Cart abandonment is a time-long issue that businesses in the eCommerce industry have to deal with day-to-day. Most people leave their shopping carts for a variety of reasons.
It could be due to the lack of trust, the high cost of shipping, a poor choice of payment options; a complicated checkout process or even being unable to connect to the internet or suffering any kind of technical issue! The list is endless…
2) Learn About The Behaviours Of Customers And Purchasing Habits
Are you selling your products online and you are happy about the profits you’re earning? Have you the capacity to understand the habits of certain customers?
Utilising hubspot ongoing consulting lists is an excellent method to segment data within your CRM.
If you’re looking to make the lists that will be to your contacts via sending emails or to make sense of your data by making lists of contacts that are segments who meet certain criteria.
3) Make Use Of Crm Data To Build Audience Segments For Ads For Retargeting
The hubspot inbound consulting tools for advertising are a fantastic tool to measure your ad’s performance on GoogleAds, Facebook Ads, Google Ads and LinkedIn Ads.
Another major benefit of using this tool for advertising is the possibility of using information from the CRM to aid in creating audiences that can then be used to target re-targeting.
This means that you may promote specific products by displaying ads to people who have visited specific pages or bought certain products previously!
4) Help Customers At Your Website Via Live Chat Or Bots
The addition of bots or live chats to your online store will help improve conversion rates and boost sales. It’s a simple way for customers to inquire about an order in particular or ask any other questions they may have with regard to your product.
The Takeaway
Integration of Shopify to your financial software can have a long-lasting impact on every aspect of your company.
Accessing real-time data assists your finance department in making accurate forecasts so that they can communicate what services or products are the most sought-after by other departments such as sales, marketing, and the operations team.
